This is what H&M lipstick looks like on different skin tones
H&M Lipstick Makeup for Women - Poshmark
UPDATED: Swatches + Mini Reviews of H&M Beauty – Twilight Rose Eye Color Palette, High Impact Eyeshadows and Cream Lipstick in Cream Chestnut – beautywithcal
Matte Lipstick - London Season - Beauty all | H&M US